Created in the late 1970s by two American female runners, Moving Comfort is an all-woman company so everything is designed by women for women. Its personal mission is to produce well fitting sportswear and supportive bras that don’t rub, chafe your armpits, cinch or pinch whilst still looking good. If a woman is more comfortable when she’s working out, she’s more likely to keep at it. With this in mind, the wide velcro fastening straps mean no red indents and you can adjust the bra to the exact length you need to make a perfect fit and feel really secure. The material is supportive and yet still very comfortable, especially for sports such as running, horse riding or even just a gym work out.