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The award winning company, Yurbuds, was founded in 2008 by Seth Burgett, President and CEO, and an active triathlete, and Richard Daniels, COO, a 24-time marathoner. After having problems with painful earphones that kept falling out while training for a triathlon, Burgett used his knowledge and background of surgical devices to design a more comfortable and more custom fitted alternative. Together with Daniels, they have interviewed and set up focus groups to develop the product and now Yurbuds, is an ergonomically brilliant, acoustically driven earphone that is guaranteed not to fall out, even at extreme activity levels but still providing an unparalleled level of comfort.